Google Shopping! A new era of online shopping

Hello Guys! Did you heard of “GOOGLE SHOPPING”… Now, this can be considered as a new era of online shopping. Here, i am want to define latest and finest information about Google Shopping.

What is Google Shopping?

Google Shopping, formerly Google Item Search, Google Products and Froogle. Google Shopping service is invented by Craig Nevill-Manning which allows us to search for products on Google. Google shopping will help to compare prices between different manufacturers or service provider.

Service & How it works:

Google Shopping is providing online retail services with the tag line “Make the world your storefront.”

  •   GET YOUR PRODUCTS ON GOOGLE

First of all, you have to add your products to Google Shopping or merchant account. Here are three concepts defined by Google…

 Merchant Center –

Google Merchant Center - GSISign up for an account on Google Merchant. Here, you are able to upload your product data and get millions of shopper quickly. You are also avail for Free phone support – (Mon–Fri, 9am–8pm ET).

Now, it’s time to move on promote your products.

 

Shopping Campaign – 

Google Shopping Campaign- GSIYou can reach more customers by using Shopping Campaigns for your online store. Your ads will show up on different browsers and devices along with locations. Ads will display price and other attributes too.

Quick ads could possibly get enhance response from shoppers. You can even check errors and fix them for better performance.

Local Inventory Ads – 

Google Local Inventory-GSiTurn your online customers into in-store customers. Bring online shoppers into your store everyday by using these adds. Peoples who searches products nearby will get your location for particular product. You can share store details like opening hours etc.

Customers are able to get direction directly to your store. By using Google’s measurement solutions, you are able to analyse traffic through ads.

 

  •   ATTRACT MORE CUSTOMERS

Give better shopping experience to your customers

Trusted Store – 

Google Trusted Store-GSIShow your customers that you have a store trusted by Google. Get Google Trusted Store ‘Badge’ and give your customer surety that  you’ll provide a great shopping experience. Rating and reviews will help you to improve productivity and even help your customers to place an order quickly. Even your ads on google will displace rating and other attribute.

“Trusted Store” badge could increase your sales performance.

AdSense for Shopping – 

Google AdSense For Shopping-GSIDisplay your ads on different websites and get clicked. Make every page count and give shoppers a perfect place to buy poducts. Connect to the retailer – You can also suggest website to your customer to shop for a particular product by host different ads on your personal website.

Analyse what is working and what is not. When you host Google Shopping ads on your website, you can even analyse shoppers behaviour on different ads section.

  • MAKE BUYING EASIER

These services are making shopping and payment more easier and safer.

Google Pay – 

Google Android Pay-GSiMake your payment easy with Android Pay. Enable safe and simple purchases of products and service using Android Pay. You can even bypass the manually entrance of your shipping information. Google is adding support for payment for each and every user.

 

 

Google Express – 

Google Express-GSI

Google Express is the new way to deliver your products to the customers within one day. This service is currently available for some areas of USA only. Google is working on this service rapidly and hopefully we will get it soon for everywhere.

Google Express will make your store more reliable to the customer. This could enhance number of customers to your store.

These are the overviews of the services. You can read about all services here.

Source of information – https://www.google.com/retail

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